OPI INFINITE SHINE (PRE-CURED GEL)

OPI reintroduces Infinite Shine with an improved gel-like formula that joins gel and lacquer chemistry to create 'stunstoppable' durability and high gloss shine.

OPI’s reformulated Infinite Shine is made of pre-cured gel technology. The pre-cured gel technology creates a film of color made up of strong polymer chains that lock onto the nail’s surface like gel polish would without needing to be cured. It easily unlocks with polish remover for speedy, damage-free removal. 

Led by creative director, Alex Freund, I art directed the social content for the digital campaign.

We leveraged CGI visuals to demonstrate the science behind pre-cured gel technology and to convey the glossy, adhesive shine of the new formula. In film, we further accentuated the new formula's qualities with sensorial shots of pours and texture details.

Director of Photography: Joshua Steen
Creative Director: Alex Freund
CGI Artist: Mickael Le Goff
Props Stylist: Shelby Kay
Production: Ashley Woeber
Editorial Copywriter: Jessica Druck

Digital Art Direction