OPI OPI xPRESS/ON: BIG ZODIAC ENERGY

OPI xPRESS/ON: BIG ZODIAC ENERGY Fall 2023 observes the cosmic world of the Zodiac and Astrology—a continuation of the narrative from the Big Zodiac Energy Color Collection print and digital campaigns.

OPI xPRESS/ON press-on tips for Fall 2023 serves a gamut of new colors in shimmer and glitter effects. Each pack is complete with nail art stickers in the shape of Zodiac symbols.

The digital campaign punctuates on the four different elements of the Zodiac by agency of star-like textures on hands and saturated, corresponding backdrop colors.

Photography: Cydney Cosette
Props: Shelby Kay
Production: Ashley Woeber
Editorial Copywriter: Jessica Druck

Art Direction, Campaign Concept