OPI YOUR WAY

OPI's Spring 2024 color collection campaign introduces an exceptional palette of brilliant sheers and pigmented crèmes that allow for a layering effect, thus creating endless combinations and personalized remixes.

In collaboration with art director Marcelina Restrepo, we conceptualized the storytelling and art direction for the digital photography campaign.

Fresh optimism, shade layering, and unapologetic expression were the high-level concepts driving the art direction language of the digital campaign.

Photography: Zach and Buj
Creative Director: Alex Freund
Props Stylist: Kelly Oshiro
Production: Ashley Woeber

Digital Art Direction