POP2

Pop2 (pronounced Pop-Squared) is a skincare line using earth-friendly ingredients and materials. Founded by Moni and Emi Pop.

Pop2 approached me to devise a cohesive brand identity—complete with logotype, symbol and brand collateral. We developed a soft, creamy color palette to echo the natural ingredients and evoke a polished, contemporary aesthetic.

The logotype is set in a san-serif typeface. Sharp and direct, this articulates the symbol in a thoughtful arrangement that plays on the brand name.

Art Direction, Brand Identity, Packaging, Logotype, Monogram