TIKTOK CULTURE DRIVERS CAMPAIGN
SPRING STUDIOS AGENCY

Spring Studios Agency created the TikTok Culture Drivers Campaign to spotlight 14 trailblazing brand and creator TikTok partnerships that made a marketing impact on global culture in 2021. 

The campaign consists of a hero campaign film, a 14-duo vignette film, campaign stills, BTS video and stills, still-life imagery and an alphabetical series of TikTok videos providing an educational and entertaining journey into the world of TikTok.

In collaboration with Spring Studios’ creative team, working with Spring design director Angelo Semeraro, I designed aspects of the website and coffee table book, including an A-Z spread of the '26 Ways to TikTok'.

The coffee table book and website reflect TikTok’s bold, punchy, expressive aesthetic.